Concept Clothing-for women and kids’ the name spells elegance and style! Welcome to the fashion store on Baner road which is the outcome of @Anjali’s passion for fashion and comfort. What started 5 years back to give Banerites a taste of bespoke fashion is now a well known brand known for their chic cuts and elegant designs! Blending the traditional handloom fabrics with the western styles, Anjali designs for the modern Indian woman, keeping in mind the fashion trends which are comfortable to wear round the clock! Be it Palazzos, one piece dresses, pants or shorts, Anjali’s designs are not only wearable but will take your style quotient a notch higher!
Anjali a trained fashion designer from the prestigious ADCC belongs to a family of doctors. A creative person breaking free from the so called traditional profession, Anjali had to work hard to prove her credentials. After starting the store Anjali’s biggest challenge was getting the right tailors who could understand her penchant for quality. Working with various teams and training them, today Anjali boasts of an efficient team of tailors and embroiders who execute her designs that have the perfect cut and fit, at her cosy studio on Baner road!
Anjali’s experience in tailoring and customisation came in handy when she launched her own clothing line. It helped her understand the psyche of her female clients and gave her first hand information on what women look for when they buy off the rack!
‘Trying new styles and innovating every collection by using basic traditional fabrics be it khadis, handblock prints or even plain mangalgiris, playing with fabrics and making creative ethnic wear is not only fun but challenging’ says Anjali with a smile.
Her very first collection done in summer 2016 was very well received and that motivates her to do even better work. Using the traditional Indian Fabrics, Anjali blends the western styles with the soft hand woven Indian fabrics to create a marriage of comfort and class! Her design sensibilities coupled with her workmanship make her line desirable and wearable!
Anjali Here’s wishing you a wonderful journey ahead and may your brand Anjali Diwane become the most sought after brand for comfortable and classy wear!!