The sheer pleasure of draping a soft #handloom saree or wearing the handspun cotton dress with intricate embroidery led Shipra Alam to start Fabrics of India, a concept store to promote handlooms and the handicrafts that originate from different states of India. Fabrics of India, Baner, is an experiential store where the aim is to make people aware of the rich heritage that we have in handlooms through display of selected fabrics from across India. An ISB Post Graduate, Shipra Alam found her true calling after her 16 year stint with the corporate world as a corporate communications professional and Fabrics of India is her labour of love.
Under her brand, she houses handlooms, hand embroidered, handwoven Fabrics, Dupattas, Stoles, Sarees, Blouses, Dress Material, Home Furnishings and Accessories
Reviving the age old art forms and sourcing unique pieces directly, Shipra is in touch with more than 50 weavers, small producer groups and SHGs & NGOs who work with these craft clusters. From Phulkari, Ajrakh, Bandhani, Kalamkari, Pochampally to Chikankari, Patachitra, Bengal Handlooms, Sozni and Aari work, find all the colourful fabrics with elaborate and intricate art work only at Fabrics of India! All the fabrics, reflecting the rich history and culture of our diverse land under one roof, carefully curated by the talented Shipra for whom working with the weavers is an honour and a privilege.
Shipra has also started her very own line of trendy wear ‘Kapaas – A Pre Stitched Clothing line for Corporate and Casual Wear’ for the woman of today! The line features smartly designed Kurtas, Tunics, Sarees, Indo-Western fusion clothing that gives an elegant and graceful look. ‘Power Dressing’ for the modern working woman where the very apparel gives a confident, poised and a no-nonsense look to the personality of the wearer. Also in the pipeline is a Men and Kids section and Home Furnishing. With one store at Baner, Shipra plans to open another by the end of this year.
‘Fabrics have always been something that amazed me with their colours, designs and patterns. And there is so much to explore across different states in India – where fabrics are celebrated as a part of their culture. There is so much to learn from the weavers and the artisans, it’s fun and an entirely different kind of experience to work with them.’ reiterates Shipra with a smile.
The allure of the textile, the warmth of handwoven material, the story behind each fabric, each weave, each colourful thread woven with love, patience and passion gives Shipra a different high and is motivation for her to keep going. Every fabric or dress you purchase at her store holds a promise of a better life for its artisan. Each product you buy will give a new lease of life to the dying art form. So go ahead endorse handloom products and do your bit to revive these dying art forms!
Shipra here’s wishing you a rewarding journey ahead!
To get in touch with Shipra,
Email id: [email protected]