Designer dress materials, embroidered fabrics, latest trends in ethnic wear, in all colours and textures, available at your doorstep! Sounds incredible, right? But that’s what you get when you call #Parveen and #Kusum of #HeraCollections. Lovely rich fabrics to feel, drape and choose from!
Meet Parveen and Kusum of Hera Collections, a boutique on wheels. A true example of how an innovative idea can take you places!
Parveen and Kusum met while teaching in a pre school. Both were bitten by the entrepreneurial bug and both had interests in the latest trends in fashion. With Kusum being a trained fashion designer, launching ‘Hera Collection’ was a unanimous decision. Pune being dotted with a lot of boutiques Kusum and Parveen did not want to be one of the many and hence the idea of going to the customers instead of them coming to the boutique appealed to them and thus the idea of Hera Collection, a boutique on wheels was born.
Parveen and Kusum launched Hera Collection last year September and have already won hearts of many a happy customers.
The two ladies travel to Mumbai and hand pick dress materials and fabrics they like. They bring catalogues of latest ethnic designer wear. They also have a variety of fabrics and designer suit pieces in stock. Their method of selling is simple. They circulate pictures of fabrics and dress materials to groups on Whatsapp. If a customer wants a particular dress material, it is delivered within a week. Also if the customer is interested in buying quite a few fabrics, then Parveen sends pictures of the fabrics and dress materials to understand her taste and then picks and chooses materials that she may like, and drops in at her place with a huge bundle to choose from.
A simple but an innovative idea that is a win win for everybody.
The customer gets to select materials without stepping out of the house and Parveen and Kusum enjoy the process of connecting with women personally.
They are also in the process of tying up with a tailor so that tailoring services also can be provided at your doorstep.
Parveen and Kusum also plan to launch a boutique very soon where they can make dresses that will reflect their personal style and also customised options will be available for all the women.
But their boutique on wheels will continue to travel all over Pune delivering lovely fabrics and tailoring solutions to women to choose from!
Here’s wishing Parveen and Kusum a lot many miles on their odometer and many a happy smiles on their customers!
To get in touch with Parveen and Kusum:
Call: 8805048770 and 9923664626
Located on Airport Road
Facebook Pg: https://www.facebook.com/Hera-Collection-978720852169005/