In today’s age of maddening mass production, handmade handicrafts are slowly becoming a luxury. A handmade mural or an artistic key holder could supply that tiny bit of charm that your living room might be missing. Prachi Behere is using her Art & Fashion venture called The Art Corner Store – Art & Fashion Jewellery to unleash the beauty hidden in handcrafted jewellery and artefacts.

An IT professional with more than 12 years of industry experience, Prachi decided to be her own boss three years back and started a creative venture to find a balance between her family and professional life.
Conducting art classes at home for children, she also started an online eCommerce store to sell her creations. One thing led to another and today #TheArtCornerStore has garnered more than 14 thousand likes on Facebook. There is also a steady stream of positive feedback on eBay and Craftsvilla, where she sells her jewellery.
Prachi offers a wide variety of products on her website – jewellery is the main ingredient, next are home decor products such as paintings, lanterns and key holders. She also creates handmade paper bags, gift envelopes and seasonal decoration such as rakhis and diyas.
Another highlight of her brand are workshops and summer camps. She focuses on teaching skills like origami, waste craft and quilling to 4 to 10-year-olds!
Shifting from the organised IT sector into an unorganised playing field has been challenging but Prachi has learned the business one step at a time.
As of today, most of the artefacts on The Art Corner Store have been designed and created by Prachi herself. In the near future, she wants to make her brand a hub for jewellery vendors to collaborate and sell handmade goods. This is already well underway and Prachi hopes to make good progress over the next 2 to 3 years.
Beauty is the missing link in our lives today and entrepreneurs like Prachi are helping to pave the bridge.
Prachi, here’s wishing you all the very best for your venture.

To get in touch with Prachi Behere,
Call/Whatsapp: 9673101815
Email: [email protected]
FB page:
Address: Pune