She grew up wearing clothes stitched by her grandmother which she would design herself. Parkar polkas made from mom’s irkal or frocks made from the soft sarees her grandma wore, instilled in her the importance of hand stitched comfortable clothes made with lot of love. And that led her to start her very own venture Soyara Ethnics
Meet #ShravaniKale of #SoyaraEthnics, an architect turned into a fashion entrepreneur who makes ethnic clothes for little girls with love and care. Clothes that don’t prick, irritate and dress lining fabric as soft as your mom’s touch!
Shravani hails from the royal state of Kolhapur, where celebrating traditions is a part of life and traditions are celebrated with colourful ethnic clothes. After moving to Pune upon her marriage she joined her father in law’s architectural firm, but her aspiration of working in the world of fashion stayed on. After the birth of her twin daughters Soyara and Meera, Shravani realized that she wanted to do something related to kids wear. Having already learnt stitching, Shravani started making typical Maharashtrian parkar polaki using good quality brocade and silk fabrics.The intention was to give comfort and warmth to the traditional clothes which are usually uncomfortable for kids. The concept of comfort ethnics was picked up quickly by her friends and orders poured in. Shravani eventually added varieties like ethnic frocks , Indowestern gowns, designer sarees , kurtis and a gift set for newborn to the collection. She also sources good quality jewelry , bangles , purses , footwear to match the ethnic dresses she makes.
Currently Shravani has 2 lady assistants who stitch as per her designs. She also takes customized orders , where the client is given the choice of fabrics and patterns and then a dress is stitched to actual measurements of the child. Moms thoroughly enjoy the process of designing traditional dresses for their princesses while dads pitch in with the colour combinations and patterns. Preparing these beautiful dresses and interacting with parents is something Shravani looks forward to everyday!
Within a span of almost 1.5 years , Soyara Ethnics has gained admiration from buyers from Singapore, Hong kong , UK , UAE, USA and Canada.
For Shravani the comfort of the little girls wearing the ethnic clothes comes first. ‘Little girls should be able to do anything they want to wearing these ethnic clothes, even climb trees and being a mom of two very active girls I understand their need for unrestricted movement. Soyara Ethnics has surely brought out the best of my capabilities to balance the equilibrium between home and work.” signs off Shravani with a smile while also thanking her family for all their support!
Soyara ethnics is available online through her Facebook page and soon will be available on other online marketplaces.
Shravani would love to have a studio, a one stop solution for all ethnic shopping for girls! Shravani here’s wishing you all the luck for your venture!
To get in touch with Shravani,
Email: [email protected]
FB Page: https://www.facebook.com/soyara.ethnics/